Work

Katumba are a dynamic drumming and movement collective based in Liverpool – in their own words, they are “a fierce fusion of UK big beat, Caribbean calypso and the carnivals of Northeast Brazil – Katumba create an explosion of rhythmic revelry that you can’t help but dance to”. That sums them up pretty well –…

Accuro are a transcription agency providing tech-driven transcription solutions to clients in the medical, legal, scientific, academic and translation industries. They hired me in 2019 to provide SEO training and management for their in-house team, with the ultimate goal of bringing all digital marketing in-house. This was accomplished over the following year through monthly coaching…

A sister company to Zero Waste Club, Gomi Chargers specialise in manufacturing portable mobile phone battery pack chargers made entirely from reclaimed and recycled materials. This was a technical and niche product with a particularly niche audience, so I recommended a social-media-driven campaign. Using a paid social campaign meant that I could put together an…

In addition to their Google Adwords campaigns, ZWC also needed paid social media campaigns, which I delivered over the same time period. This combined approach was recommended after preliminary Adwords projections showed that it would be difficult to achieve the company’s KPIs through Adwords alone, leading to the simultaneous use of multiple ad campaign channels…

Zero Waste Club are a B2B manufacturer and distributor of eco-friendly consumer goods. After the company’s foundation, they employed me to run PPC ad campaigns on Google Adwords to help establish and grow the company. I began with a detailed keyword research document and research into all likely negative keywords, then moved on to creating…

Slater Heelis are a celebrated law firm operating across the UK. They employed me in 2020 to create a series of paid social media campaigns for their family law department. I created the campaigns, which ran across Facebook and Instagram, wrote the ad copy and acquired the rights to all necessary imagery to put the…

I created and ran paid social media campaigns for the Visual Artist’s Association in 2020 and 2021, with the aim of promoting several one-off artist’s events and growing overall membership. This was accomplished via three different paid social campaign types, all run on Facebook and Instagram. The first were targeted campaigns to promote events, which…

CherryTree Digital are a manufacturer and retailer of LED bulbs, lighting solutions and external memory drives catering to the B2B and B2C sectors. They employed me to audit and manage their existing PPC campaigns, which had been set up in-house and were making a steady loss. In the first month, I overhauled the campaigns, consolidating…

Jennifer Kennedy provides private counselling and psychotherapy services in Liverpool and the North West, and employed me to provide her with a Google Adwords PPC campaign centred around generating conversions. To do this, I created a campaign with several ad groups, each targetting a very niche, closely-related set of keywords in order to keep ad…

Music 8 Agency needed to be able to compete online with much larger and more established band hire agencies, and employed me to manage their search engine optimisation to ensure that they were able to carve out a niche in the organic search results. I provided an audit, established all of our tracking metrics, then…