Jennifer Kennedy

Jennifer Kennedy provides private counselling and psychotherapy services in Liverpool and the North West, and employed me to provide her with a Google Adwords PPC campaign centred around generating conversions.

To do this, I created a campaign with several ad groups, each targetting a very niche, closely-related set of keywords in order to keep ad specificity and relevance as high as possible. I then created custom landing pages for each of these ads, with landing page copy to match the ad copy, resulting in high specific and relevant ads. This made for a tighly-focused campaign which ran at minimal cost and generated conversions above Google’s projected levels.