Jennifer Kennedy provides private counselling and psychotherapy services in Liverpool and the North West, and employed me to provide her with a Google Adwords PPC campaign centred around generating conversions.
To do this, I created a campaign with several ad groups, each targetting a very niche, closely-related set of keywords in order to keep ad specificity and relevance as high as possible. I then created custom landing pages for each of these ads, with landing page copy to match the ad copy, resulting in high specific and relevant ads. This made for a tighly-focused campaign which ran at minimal cost and generated conversions above Google’s projected levels.
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As one of the leading Cosmetic Dentists in Liverpool, Smile Clinic needed SEO work that lifted them above the competition. Over the course of a year I provided SEO and Content for them, helping them rise to the top spot in a competitive industry,
Fashion retail is a cut-throat industry, and Cari’s Closet needed great SEO content to stand out. While at Pixus, it was my job to fill Cari’s Closet with effective, catchy fashion content writing, helping to make sure they stayed as one of Ireland’s top fashion retailers.
Accuro are a transcription agency providing tech-driven transcription solutions to clients in the medical, legal, scientific, academic and translation industries. They hired me in 2019 to provide SEO training and management for their in-house team, with the ultimate goal of bringing all digital marketing in-house. This was accomplished over the following year through monthly coaching…