Slater Heelis Solicitors

Slater Heelis are a celebrated law firm operating across the UK. They employed me in 2020 to create a series of paid social media campaigns for their family law department. I created the campaigns, which ran across Facebook and Instagram, wrote the ad copy and acquired the rights to all necessary imagery to put the creative together.

The audiences were very tightly targeted to avoid wasted budget, and the ads ran only within set times for the same reason. In the first month, we saw landing page views for £0.35 on average, which was below the goal for the campaign and resulted in a small budget underspend, which was carried over to the next month.