The Visual Artist’s Association

I created and ran paid social media campaigns for the Visual Artist’s Association in 2020 and 2021, with the aim of promoting several one-off artist’s events and growing overall membership.

This was accomplished via three different paid social campaign types, all run on Facebook and Instagram. The first were targeted campaigns to promote events, which used creative and targeting parameters specific to each promoted event within the promotional timeframe; these were mostly artist’s courses and networking events. The other two campaign types worked in tandem to grow membership, beginning with a wide-ranging Engagement campaign, using eye-catching creative and targeting a very large audience of potentially-interested artists at the least cost possible. This was followed by a retargeting campaign which targeted artists who had engaged with the first ad, and which used creative centred around the VAA’s USPs to convert the user into a new member.