Zero Waste Club

Zero Waste Club are a B2B manufacturer and distributor of eco-friendly consumer goods. After the company’s foundation, they employed me to run PPC ad campaigns on Google Adwords to help establish and grow the company.

I began with a detailed keyword research document and research into all likely negative keywords, then moved on to creating and populating single-keyword ad groups which were monitored in real time via Geckoboard. Successful ads were iterated and unsuccessful ones were removed to conserve budget and provide a constant progression towards optimal ad design for ZWC’s needs. Bid amounts were set at the individual keyword level to ensure the best possible chances of capturing each click, and site visitors were retargeted in search, which added up to a clickthrough rate of 7.57% – extraordinarily high for an adwords campaign.

The Visual Artist’s Association

I created and ran paid social media campaigns for the Visual Artist’s Association in 2020 and 2021, with the aim of promoting several one-off artist’s events and growing overall membership. This was accomplished via three different paid social campaign types, all run on Facebook and Instagram. The first were targeted campaigns to promote events, which…

Cari’s Closet

Fashion retail is a cut-throat industry, and Cari’s Closet needed great SEO content to stand out. While at Pixus, it was my job to fill Cari’s Closet with effective, catchy fashion content writing, helping to make sure they stayed as one of Ireland’s top fashion retailers.

Gomi Chargers

A sister company to Zero Waste Club, Gomi Chargers specialise in manufacturing portable mobile phone battery pack chargers made entirely from reclaimed and recycled materials. This was a technical and niche product with a particularly niche audience, so I recommended a social-media-driven campaign. Using a paid social campaign meant that I could put together an…

CherryTree Digital

CherryTree Digital are a manufacturer and retailer of LED bulbs, lighting solutions and external memory drives catering to the B2B and B2C sectors. They employed me to audit and manage their existing PPC campaigns, which had been set up in-house and were making a steady loss. In the first month, I overhauled the campaigns, consolidating…

Zero Waste Club

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The Visual Artist’s Association

Cari’s Closet

Gomi Chargers

CherryTree Digital