CherryTree Digital

CherryTree Digital are a manufacturer and retailer of LED bulbs, lighting solutions and external memory drives catering to the B2B and B2C sectors. They employed me to audit and manage their existing PPC campaigns, which had been set up in-house and were making a steady loss. In the first month, I overhauled the campaigns, consolidating them into a single conversion-focused search campaign as this better met the client’s objectives.

I created single-keyword ad groups within this campaign and tailored landing pages to match the ad copy, creating highly specific and relevant ads. This reduced cost-per-click to below projected levels, but crucially, it also resulted in very high specificity to the customer, which had knock-on effects on clickthrough and conversion rate. The conversion rate increased to 8.77% after the first month of work, which was more than double the average for Adwords campaigns.

Slater Heelis Solicitors

Slater Heelis are a celebrated law firm operating across the UK. They employed me in 2020 to create a series of paid social media campaigns for their family law department. I created the campaigns, which ran across Facebook and Instagram, wrote the ad copy and acquired the rights to all necessary imagery to put the…

The Visual Artist’s Association

I created and ran paid social media campaigns for the Visual Artist’s Association in 2020 and 2021, with the aim of promoting several one-off artist’s events and growing overall membership. This was accomplished via three different paid social campaign types, all run on Facebook and Instagram. The first were targeted campaigns to promote events, which…

CherryTree Digital

Keep Reading

Slater Heelis Solicitors

Abigail Sinclair

The Visual Artist’s Association

Bronze Age Foundry