PPC

Zero Waste Club are a B2B manufacturer and distributor of eco-friendly consumer goods. After the company’s foundation, they employed me to run PPC ad campaigns on Google Adwords to help establish and grow the company. I began with a detailed keyword research document and research into all likely negative keywords, then moved on to creating…

CherryTree Digital are a manufacturer and retailer of LED bulbs, lighting solutions and external memory drives catering to the B2B and B2C sectors. They employed me to audit and manage their existing PPC campaigns, which had been set up in-house and were making a steady loss. In the first month, I overhauled the campaigns, consolidating…

Jennifer Kennedy provides private counselling and psychotherapy services in Liverpool and the North West, and employed me to provide her with a Google Adwords PPC campaign centred around generating conversions. To do this, I created a campaign with several ad groups, each targetting a very niche, closely-related set of keywords in order to keep ad…